中国鼓励影院播放重大体育赛事、举办体育活动并销售体育彩票，以此将观影与体育消费挂钩，这是国家电影局和体育总局发布通知所提出的举措。
China is encouraging cinemas to screen major sporting events, host sports activities and sell sports lottery tickets as part of a drive to link moviegoing with sports consumption, according to a notice from the National Film Administration and General Administration of Sport.
该计划还鼓励开发电影主题的徒步、骑行和自驾路线，推出影视与体育联名商品，并将电影票与体育赛事捆绑促销。
The plan also encourages movie-inspired hiking, cycling and driving routes, film-and-sports merchandise and promotions linking cinema tickets with sporting events.
此举是中国更广泛努力的一部分，旨在通过服务消费拉动经济增长。它延续了7月份推动影院多元化发展的举措，除了放映电影之外，还包括引入AI代理、卡拉OK和咖啡店。阅读：中国设想在影院引入AI、卡拉OK和咖啡
The initiative is part of a broader effort by China to tap services consumption as a source of economic growth. It follows a July push to diversify cinemas beyond film screenings, including by adding AI agents, karaoke and coffee shops. READ: China Envisions AI, Karaoke and Coffee at Cinemas