
在经历了一场戏剧性的高管层大洗牌以及多年来最大规模裁员之后,奈飞的高层管理人员周二向投资者保证,他们已制定计划以留住观众。这家流媒体巨头宣布,其第三季度营收同比增长 12%,达到 129 亿美元,净利润增长 48%,达到近 37 亿美元。
Following a dramatic C-suite reshuffle and its largest round of layoffs in years, Netflix’s top executives reassured investors Tuesday that they have a plan to keep audiences hooked. The streaming giant announced that its third-quarter revenue grew 12% year over year, to $12.9 billion, while net income rose 48%, to nearly $3.7 billion.
“我们的用户粘性稳固,这将使我们能够像过去几年那样继续增长,”联席首席执行官格雷格·彼得斯在奈飞第三季度财报电话会上表示,他指的是公司在美国的表现。“但我们知道我们可以做得更好。”
“Our engagement is solid, and it will allow us to continue to grow as we have for the last several years,” co-CEO Greg Peters said on the streamer’s third-quarter earnings call, referring to the company’s performance in the U.S. “But we know that we can do better.”
尽管奈飞内部动荡不安,营收仍实现了增长。上周,奈飞裁减了约 1000 名员工,占其员工总数的 6%,并解雇了首席内容官贝拉·巴贾里亚以及影业高管丹·林和道格·贝尔格拉德。
Revenue increased despite upheaval at Netflix, which last week laid off roughly 1,000 employees, or 6% of its workforce, and ousted Chief Content Officer Bela Bajaria and top film executives Dan Lin and Doug Belgrad.

彼得斯谈到裁员时表示:“我们认为,为了服务我们的会员、合作伙伴、员工、投资者,并最终实现长期增长,我们有责任做出艰难的权衡。这就是背后简单的思考逻辑,也是推动这些近期变动的动力。”
“We believe we have a responsibility to make hard trade-offs in service of our members, our partners, our employees, our investors and ultimately our long-term growth,” Peters said of the layoffs. “That was the simple thinking behind it and what motivated these recent changes.”
由于营收增长放缓,过去一年里奈飞的股价大幅下跌,从 2025 年 10 月的 124.14 美元跌至周二的 68.69 美元。
Over the last year, Netflix’s stock has dropped significantly, from $124.14 in October 2025 to $68.69 on Tuesday, because of slowing revenue growth.
奈飞仍是全球最大的订阅制流媒体视频服务商,拥有超过 3.25 亿全球订阅用户。但尽管在直播体育赛事、视频播客和游戏领域加大布局,奈飞仍难以提升用户参与度,面临来自 YouTube 等竞争对手的日益激烈的挑战。
Netflix remains the biggest subscription streaming video service in the world, with more than 325 million global subscribers. But it has struggled to boost user engagement amid increasing competition from YouTube, despite expanding its push into live sports, video podcasts and gaming.
联席首席执行官泰德·萨兰多斯委任前迪士尼和福克斯高管彼得·赖斯接替巴贾里亚的职位,他对投资者和记者表示,赖斯“懂得人才关系”。
Co-chief Ted Sarandos tapped former Disney and Fox executive Peter Rice to step into Bajaria’s role, telling investors and journalists that he “understands talent relations.”
萨兰多斯说:“在竞争激烈的市场中,创意人才可以选择他们想工作的地方,我们希望奈飞永远是他们热爱并能在此做出生涯最佳作品的地方。彼得正是领导美国乃至全球这些工作的最佳人选。”
“In a competitive market, creative talent have choices of where they want to work, and we want Netflix to always be the place that they love to do the best work of their life,” Sarandos said. “Peter is the exact right person to lead those efforts in the U.S. and around the world. Now, that’s a key aspect of what I believe Peter can improve on looking forward.”
“现在,我认为这是彼得未来可以改进的一个关键方面。”其他主要好莱坞制片厂也在试图削减成本、精简运营。华特迪士尼公司在新任首席执行官乔希·达马罗的领导下,今年已裁减数百个职位;大卫·埃里森的天空之舞传媒预计将在派拉蒙和华纳兄弟探索公司范围内缩减员工规模。(2月,奈飞正式退出收购华纳兄弟探索公司的交易,在竞购战中让步给派拉蒙。)
Other major Hollywood studios are also trying to reduce costs and streamline operations. The Walt Disney Co. has cut hundreds of jobs this year under new CEO Josh D’Amaro, and David Ellison’s Skydance is expected to shrink its workforce across Paramount and Warner Bros. Discovery. (In February, Netflix officially pulled out of a deal to buy WBD, ceding in a bidding war to Paramount.)
在行业整合的背景下,奈飞在美国和加拿大的营收增长放缓,第三季度销售额同比增长11%,而去年同期为17%。尽管如此,奈飞在致股东信中强调,其优势在于“差异化、独家、专业制作的剧集、电影和现场活动”。信中特别提到了近期节目的表现,包括《最后的房子》、《牧师之妻之死》以及在澳大利亚举行的一场NFL比赛。
Amid industry consolidation, Netflix reported slower revenue growth in the U.S. and Canada, where sales rose 11% in the third quarter, compared with 17% a year earlier. Still, in its letter to shareholders, it stressed that its strength lies in its “differentiated, exclusive, professionally produced series, films and live events.”It singled out the performances of recent programming, including “The Last House,” “Death of the Pastor’s Wife” and an NFL game in Australia.
奈飞还吹捧了即将推出的剧集和电影阵容,如大卫·芬奇执导、昆汀·塔伦蒂诺编剧、作为《好莱坞往事》续集的《克里夫·布斯的进一步冒险》;梅丽莎·麦卡西和克里夫·欧文主演的《乔贝·拉姆齐谋杀案》;热门剧集《女外交官》和《没人想要这个》的新季;感恩节前夜和圣诞节当天的三场NFL比赛;以及泰森·富里对阵安东尼·约书亚的拳击赛。
It also touted its upcoming slate of shows and movies, such as “The Further Mis-Adventures of Cliff Booth,” a David Fincher-directed, Quentin Tarantino-written sequel to “Once Upon a Time... in Hollywood”; “The Murder of JonBenét Ramsey,” starring Melissa McCarthy and Clive Owen; new seasons of its popular shows “The Diplomat” and “Nobody Wants This”; three NFL games on Thanksgiving Eve and Christmas Day; and the Tyson Fury vs. Anthony Joshua fight.
在财报电话会上,萨兰多斯还讨论了奈飞近期的院线发行影片,包括首次披露西班牙语奥斯卡竞争影片《黑球》的票房成绩,以及即将在IMAX上映的格蕾塔·葛韦格执导的《纳尼亚传奇:魔法师的外甥》。“提醒一下,我们是流媒体优先的业务。那是我们的核心,”他说。“我们首先审视手中的项目,问自己如何最好地服务影迷,其中许多人是我们的会员,他们想在影院观看该影片,而我们如何在不损害奈飞观看价值的前提下做到这一点。”
On the earnings call, Sarandos also discussed Netflix’s recent theatrical releases, including its first disclosure of box-office results for the Spanish-language Oscar contender “La bola negra,” and upcoming IMAX releases such as Greta Gerwig’s “Narnia: The Magician’s Nephew.”“Reminder, we are a streaming-first business. That is our core,” he said. “We start off by looking at the projects we have, asking ourselves how do we best serve movie lovers, many of whom are our members who want to see that movie in a theater, and how do we do it without actually harming the view value to Netflix.”